Filipino Luxury Beauty & Fashion
Beauty. Fashion. Confidence. Creative Expression.
Featured Models
A curated community of models and creators who embody confidence, elegance, and creative self-expression through beauty, fashion, and visual storytelling.
Manila, Philippines
Cebu, Philippines
Davao, Philippines
Quezon City, Philippines
Baguio, Philippines
Model & Creator Program
We made the collaboration process easy, clear, and creator-friendly for aspiring models, stylists, and digital creators.
Submit your basic details, portfolio, and social media profile so we can review your visual style and campaign fit.
Selected applicants may receive featured HIRAYA beauty or fashion pieces for styling, photoshoots, and promotion.
Style the product through TikTok videos, outfit posts, try-on hauls, GRWM content, mirror fits, or editorial reels.
What You May Receive
Selected creators may receive campaign products to style and promote through their own content.
Make outfit checks, GRWM videos, try-on hauls, mirror fits, or styling reels using your creative direction.
Creators may be considered for future campaigns, reposts, features, and long-term collaborations.
Use campaign shoots and branded content as part of your modeling, beauty, or creator portfolio.
Your content may be featured on HIRAYA’s website, social pages, campaign boards, or digital lookbooks.
Strong creators may be prioritized for paid collaborations, ambassador roles, or upcoming product launches.
Note: Product seeding, reposts, and future collaborations depend on campaign availability, brand fit, and final selection.
Creator Questions
Learn how the HIRAYA creator campaign works, what selected applicants may receive, and what kind of content creators can produce for the brand.
Yes. Selected creators may receive campaign pieces to style and promote, depending on the active collaboration and available campaign slots.
Creators may post on TikTok, Instagram, or other approved social platforms, depending on the campaign requirements.
Applications are reviewed based on content style, engagement, brand fit, visual presentation, and the number of available campaign slots.
Creators may produce GRWM videos, outfit checks, try-on hauls, styling reels, mirror-fit posts, beauty looks, or product showcase content.
Brand Story
HIRAYA is created for girls who love feminine styling, effortless beauty, and pieces that feel good both in real life and on camera. From soft glam looks to creator-ready outfits, the brand celebrates confidence, creativity, and modern Filipina self-expression.
Curated Collections
Lip Collection
Rich matte pigments in 24 Filipino-inspired shades.
Skin Tint
Luminous tinted serum for effortless skin radiance.
Blush & Glow
Silky blush and glow for a natural flushed finish.
Brow Collection
Micro-tip precision for effortlessly natural brows.
Eye Collection
Ultra-pigmented gel for bold, smudge-proof eyes.
Highlighter
Crushed pearl luminizer for otherworldly radiance.
Setting Products
Featherlight setting spray with 16-hour lock hold.
Skincare Essentials
Niacinamide-infused serum for glass-skin prep.
Dresses
Romantic chiffon midi with delicate rosette detail.
Streetwear
Oversized blazer-cargo set in muted earth tones.
Coquette Collection
Ballet-core satin coord with signature bow accents.
Minimalist Fits
Tailored wool-blend blazer for effortless power dressing.
Casual Basics
Stone-washed linen co-ord for effortlessly cool basics.
Korean-Inspired
Pastel plaid mini where K-fashion meets Filipino flair.
Lounge Wear
Ultra-soft modal set — the prettiest way to stay in.
Campaign Outfits
Signature belted gabardine trench from the Dreamscape campaign.
"She is not just a face. She is a statement. She is HIRAYA."
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Our Story
HIRAYA — a Filipino word meaning "the fruit of one's imagination" — was born from a belief that beauty and fashion are acts of radical self-expression. We are a luxury beauty and fashion brand built for the modern Filipina: bold, creative, unapologetically herself.
We exist not just to sell beauty — but to create a culture around it. A culture where creators lead campaigns, where models are storytellers, and where every face we feature represents the diversity and brilliance of the Filipino generation.
To empower Filipino creators and beauty lovers through luxury self-expression and cinematic campaigns.
To be the premier Filipino luxury beauty and creator brand recognized across Asia and beyond.
Authenticity. Creativity. Inclusivity. Bold elegance that celebrates who we are.
Creators are our heartbeat. Every campaign, every collection is built with and for the community.